What opportunity is there for businesses on WeChat? How do I get started?įor companies looking to establish a digital presence in China while also increasing brand and product reach, WeChat is a great tactic to consider. With the sky as the limit, it’s easy for WeChat users to accomplish many social and transactional tasks without having to traverse different applications. Users can send messages, pay for groceries or taxis, book a Covid-19 test, shop from their favorite brands, and even access government services like visa applications without leaving the app. If you haven’t used WeChat before, you might assume it’s just another social media platform where people chat. In fact, it’s more common for people in China to ask for your WeChat ID than your phone number. Over the last ten years, WeChat has become the everything-app for people in China.
As one of the top 10 social networks in the world, WeChat has over one billion monthly active users. But one of the untapped propositions of WeChat is its potential as a marketing tool for businesses - even if your company doesn’t reside in China.ĭeveloped by Tencent in 2011, WeChat is the most popular one-stop social network and messaging app in China.
WeChat? What’s that? Unless your company’s target audience is in China, you might think WeChat is insignificant or even know what it is.
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